Research and development work on launching a unique international marketing service for e-commerce

 

Project value: 4 630 023,20 PLN

RESEARCH PROBLEM

The problem investigated in this project answers the question of what are the optimal models and their parameters in a system that facilitates the operations and shortens the decision-making process of e-commerce companies realizing: 

– matching the perspective and the size and scale of the packshot object with the created scenery (scene); 

– blending packshot objects into the scene; 

– generating scenes containing people wearing clothes based on photos of mannequins.


In addition, an attempt will be made to answer the question of what requirements networks must meet in order to optimally perform tasks for a large number of queries on various available hardware configurations (including cloud configurations).

PROJECT SCOPE

The aim of the project is to develop an innovative online service that allows to create in a quick and easy way multiple product creations based on a packshot photo, a background photo as inspiration and a verbal description. The project includes the following modules:

1. the “R&D” module covering industrial research and experimental development. 

2. the “Competency Development” module including training.

The “R&D” module is an integral part of the project. The “Competency Development” module is justified by the necessity to acquire the competencies necessary to conduct planned R&D work.

Research and development work on launching a unique international e-commerce marketing service

Project financed by the European Funds for Western Pomerania 2021-2027

Funding agreement no. FEPZ.01 .01-IZ.00-0027/24-00.